DID - U - KNOW
by Facia Nearside
1923 Wills Sainte Claire’s A-68 Roadster
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What do the Model T Ford, the Canada goose emblem, and the blue Ford oval emblem have in common? They were all designed by Childe Harold Wills. Born in 1878, C.H. Wills was a metallurgical engineer as well as a commercial artist and designer. He had a keen interest in automobiles and in 1899 became an early associate of Henry Ford. Wills was not only the chief designer of the Model T but he also convinced Ford of the importance of using vanadium steel in the mass production process. Named for Vanadis, the Scandinavian Goddess of Beauty, this was the first large scale commercial use of nickel-chrome vanadium steel.
After twenty successful years with Ford, Wills took his small fortune and set out to start his own car company. Moving just north of Detroit to Marysville, Michigan USA he established the Wills Sainte Claire Automobile Company; Wills for his own name and Saint Clair for the river that ran through town (but with “e”s added for panache). Production started in 1921 but Wills was his own worst enemy. He was a perfectionist and stopped production to implement every minor improvement he could develop. Because of this the company never produced enough volume to make a profit and the factory closed in 1927. Of the 12,000 Wills Sainte Claire’s produced, about 80 exist today, the largest collection of which are on display at the Wills Sainte Claire Auto Museum in Marysville. As for that Canada goose, Wills chose it to be the emblem for his marque because he felt it was the ultimate world traveler.
Reprinted from British Boots & Bonnets Chronicle — January 2019 issue.
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