Jaguar in America
By John Dugdale
1993, 267 pages, hard bound, photos
John Dugdale his career as an automobile journalist in 1933, then after the war come to America to work for Rootes. In 1994 he started for Jaguar as their West Coast manager, then moved on to become VP in charge of advertising and PR. The book covers Jaguar’s arrival in the U.S. up to the Ford years. “There is a wealth of anecdotal detail on everyone from Bill Lyons onwards….The marketing/PR rather than the product viewpoint makes the book especially interesting…” MG and Jaguar were part of the same corporation for a long time so a lot of the internal company workings applies to our cars.
John Dugdale his career as an automobile journalist in 1933, then after the war come to America to work for Rootes. In 1994 he started for Jaguar as their West Coast manager, then moved on to become VP in charge of advertising and PR. The book covers Jaguar’s arrival in the U.S. up to the Ford years. “There is a wealth of anecdotal detail on everyone from Bill Lyons onwards….The marketing/PR rather than the product viewpoint makes the book especially interesting…” MG and Jaguar were part of the same corporation for a long time so a lot of the internal company workings applies to our cars. 
Book donated to CMGC library by the Goebberts 